Effective Date: April 3, 2026

Shorter College (“Shorter College,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the information you provide when visiting our website at shortercollege.edu and related online services (collectively, the “Site”).

This Privacy Policy explains what information we collect, how we use it, when we may share it, and the choices available to you.

1. Scope

This Privacy Policy applies to information collected through the Site, including information submitted through online forms, donation pages, embedded media, and analytics or advertising technologies used on the Site.

2. Information We Collect

We may collect the following categories of information:

Information You Provide Directly

• Name
• Email address
• Phone number
• Mailing address
• Information submitted through contact forms, inquiry forms, application-related forms, event forms, donation forms, and other online submissions
• Any other information you choose to provide in messages or form fields

Information Collected Automatically

• IP address
• Browser type and version
• Device type
• Operating system
• Pages viewed
• Time spent on pages
• Referring website or source
• Date and time of visits
• General location inferred from IP address
• Interactions with the Site, advertisements, or embedded content
• Cookie and similar tracking data

3. How We Use Information

We may use information we collect to:

• Operate, maintain, and improve the Site
• Respond to inquiries and requests
• Process applications, inquiries, registrations, and other submissions
• Process or facilitate charitable donations
• Communicate about academic programs, admissions, events, advancement efforts, and other college-related matters
• Measure and improve website performance and user experience
• Monitor the effectiveness of marketing and outreach efforts
• Detect, prevent, and respond to fraud, spam, abuse, or security issues
• Comply with legal obligations

4. Cookies, Analytics, Pixels, and Similar Technologies

The Site may use cookies, pixels, tags, scripts, and similar technologies to understand how visitors use the Site, improve functionality, measure traffic, and support advertising or remarketing efforts.

These technologies may be provided by us or by third parties such as:

• Google Analytics
• Meta Pixel
• Other analytics, advertising, or marketing vendors

These tools may collect information such as:

• IP address
• Device and browser details
• Pages visited
• Time spent on pages
• Clicks, page flow, and referring sources
• Ad interactions and conversions

This information may be used to:

• Analyze website traffic and usage patterns
• Improve website content and performance
• Measure the success of campaigns
• Deliver or support more relevant advertising on third-party platforms

You can manage cookies through your browser settings. Blocking some cookies may affect parts of the Site.

5. Online Forms and Application Submissions

The Site may use third-party form tools, including Wufoo, to collect inquiry, application, registration, or other submitted information. Information entered into those forms may be processed and stored by the third-party service provider on our behalf, subject to that provider’s terms and privacy practices.

We use these services to facilitate form submissions and related administrative workflows.

6. Spam Prevention and Security Tools

The Site may use Google reCAPTCHA or similar tools to help prevent spam, bots, and abusive automated activity. reCAPTCHA may collect hardware and software information, IP address, user behavior, and other information necessary for security and fraud prevention. Use of reCAPTCHA is subject to Google’s applicable terms and privacy practices.

7. Donations

The Site may include embedded donation forms or links to third-party fundraising platforms, including Donately. When you make a donation through an embedded or linked third-party service, your payment and related personal information may be collected and processed by that provider and its payment processors.

We may receive information associated with your donation, such as your name, contact details, donation amount, and campaign information, as needed to administer gifts, acknowledgments, donor records, and related communications.

We do not store full payment card information on our website servers unless explicitly stated otherwise.

8. Embedded Content and Third-Party Media

The Site may include embedded content, such as YouTube videos. Embedded content from third-party services may collect information about your device and interactions, may place cookies, and may track your activity, especially if you are logged into those third-party services.

Interacting with embedded content is subject to the privacy practices of the third-party provider.

9. How We Share Information

We do not sell personal information.

We may share information:

• With service providers and contractors who help operate the Site or support college functions, including website hosting, analytics, form processing, donation processing, marketing, and security tools
• With advertising, analytics, and social media partners in connection with cookies, pixels, and similar technologies
• When required by law, subpoena, court order, or other legal process
• When necessary to protect the rights, property, or safety of Shorter College, Site users, students, employees, or others
• In connection with a merger, restructuring, transfer, or similar organizational transaction, if applicable

10. Third-Party Services and Links

The Site may link to or integrate with third-party services and platforms. These may include social media sites, embedded media providers, donation processors, online form tools, and other outside vendors. We are not responsible for the privacy, security, or content practices of third parties. Your use of those services is governed by their own terms and policies.

11. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, use, disclosure, alteration, or destruction. Still, no internet transmission or storage system is perfectly secure, so absolute security cannot be guaranteed.

12. Retention

We may retain information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, comply with legal obligations, resolve disputes, enforce agreements, and maintain appropriate business and institutional records.

13. Children’s Privacy

The Site is not directed to children under 13 as a primary audience. We do not knowingly collect personal information online from children under 13 in a manner requiring parental consent, except as permitted by law. If you believe personal information from a child under 13 has been submitted improperly, please contact us.

14. Educational Records

This Privacy Policy addresses website data practices. It does not replace or limit Shorter College’s obligations under applicable laws relating to student or educational records, including FERPA, where applicable.

15. Your Choices

You may:

• Contact us to request updates or corrections to information you submitted through the Site
• Opt out of promotional emails by using the unsubscribe link, where available
• Manage cookies through your browser settings
• Use available privacy controls offered by third-party advertising platforms

16. Do Not Track

Some browsers offer a “Do Not Track” setting. Because there is no universally accepted standard for responding to those signals, the Site may not respond to them.

17. Users Outside the United States

The Site is operated in the United States. If you access the Site from outside the United States, you understand that your information may be transferred to and processed in the United States.

18. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the Effective Date above. Continued use of the Site after changes are posted constitutes acceptance of the updated policy to the extent permitted by law.

19. Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact:

Shorter College
604 N. Locust Street
North Little Rock, AR 72114
(501) 374-6305
info@shortercollege.edu